Branding & Identity
2013
Overview
Branding & Identity
Fields
Branding, Creative Direction, Graphic Design
  • Emotional storytelling, positioning, logo and identity design.
    Branding is more than logo design and application. But we can do that too
    drive a consistent product message that positions a product/brand to the consumer with targeted accuracy and communicates a strong emotional and valuable proposition.
     
    We start all branding projects by identifying core brand values and determine a brand architecture that can apply to all product and creative work.
     
    We focus on 3 areas of branding-
     
    Brand Creation — New brand development focused on establishing a foundation of brand message and identity.
     
    Brand Extension — Leveraging of an existing brand to further establish a presence in a new product category or market segment.
     
    Brand Development — Management and evaluation of an existing brand to further focus or redefine a brand or product message and position.